How Sales and Marketing Work Together
Sales and marketing both work towards the same goal: acquiring leads and converting them into sales...
If you’ve spent anytime at all in the marketing world or perhaps doing some marketing for your organization, chances are you’ve heard the name HubSpot bandied about. But what is HubSpot exactly? A CRM? An academy? A blog? Yes to all three and more.
At MPWRSource, it is no secret that we love HubSpot. We use HubSpot to help MPWRSource grow, are a certified HubSpot Solutions Partner, and are eager to share the wealth of knowledge we have about it’s orange powered CRM and various Hubs.
In this post, we will go over what exactly HubSpot is, what you can learn from it, and how each hub can effectively help your business grow.
HubSpot is a cloud-based CRM designed to help align sales and marketing teams, foster sales enablement, boost ROI and optimize your inbound marketing strategy to generate more, qualified leads. Simply put, HubSpot is a software platform designed to help your company market and sell more effectively. Its Growth Stack is uniquely designed to put everything you need at your fingertips and to streamline the process of taking a prospect through their sales journey.
HubSpot began as a tool merely for those interested in inbound marketing way back in 2005. In all truth, it could be said that HubSpot had a hand in coining the term Inbound Marketing and continues to be at the forefront of marketing trends today.
HubSpot works by housing all of a company’s marketing and sales efforts on one cloud-based software. From blogging to social media to email marketing to contacts to deals, everything can be accessed from within HubSpot’s robust software platform. This way, when a lead is ready to convert, they can be seamlessly passed along from marketing to sales in an experience that helps organizations turn warm leads into happy customers.
HubSpot’s tools not only allow you to host website and landing pages, create blogs and automated email sequences, and manage interactions between your leads and customers, but also gives you all the data you would ever want so that you can continually improve upon the way you engage with your leads and customers, thus having an ever-evolving pleasant customer experience.
HubSpot’s effective software tools are geared to help you and your organization on every part of the buyer’s journey. HubSpot has broken its tools down into separate “Hubs”—which can each be purchased separately (but we would be remiss if we did not mention that the strong CRM is our favorite price: FREE!!!)—but when each Hub is combined, the Hubs work together to give its user a full suite of tools that span across marketing, sales, and customer support teams.
The rest of HubSpot’s software is built atop this robust CRM foundation.
HubSpot’s CMS (Content Management System) is to help your customers gain flexibility and a more personalized website experience. CMS Hub is used to create and manage website pages. It is designed with the marketer in mind, not the developer. While it absolutely can be customized in detail by developers, it is also remarkably approachable to the average marketer with its drag and drop editor and intuitive editing tools. It includes SEO recommendations, website themes, multi-language content creation capabilities, adaptive testing, content attribution and reporting, and its easy to use drag-and-drop editor.
The HubSpot Marketing Hub is a set of tools designed to help your marketing department. It integrates seamlessly with the HubSpot CRM and works to help your marketing team draw in and nurture more qualified leads. It offers seamless content creation for your email campaigns, blog, social media accounts, and website, as well as providing top-notch data for you to analyze so that you can see just how many people are coming to your website, what they are reading, when they leave, and just how much they are responding to your landing pages and calls to action (CTAs).
The HubSpot Sales Hub helps your sales and relationship management team manage, communicate with, and track your leads. With data from your marketing team via the website and email campaigns, for example, your sales team can see where prospects are in their sales journey so that they can best meet their needs. It gives sales teams the tools they need to provide excellent service and close deals the minute a lead is ready to convert. Sales Hub lets your sales team see what leads are visiting your site, on what pages, and how often. The software also offers instant alerts whenever a prospect opens an email, and sales team members can even automate personalized workflows that offer quality information exactly when a lead is ready for it. And because Sales Hub syncs up with the HubSpot CRM, your sales team can easily see which deals are won, lost, or still in progress.
The HubSpot Service Hub is designed to support customer service teams. Its suite of tools make it easier for your customer service teams to identify issues that clients may be experiencing, and empowers the to resolve them quickly in order to leaves you with happy customers. It is designed to help you listen to customers, communicate with them, exceed their expectations, and turn them into evangelists for your services.
As you can see, HubSpot has a lot to offer in its various Hubs. Please note that each Hub has a few different subscription levels to choose from, and some features may not be available at all subscription levels.
Let’s look at a real world example of how HubSpot can help your business nurture strangers into customers into evangelists for your organization.
This is just one example of how HubSpot can help your business grow and implement Inbound Marketing best practices. Rather than merely utilizing traditional sales techniques to pursue your target market, HubSpot helps you drive sales by really putting the customer and her pain points at the center of all it does.
By keeping all of your prospect and customer information in one place, rather than scattered across various spreadsheets or platforms, your team is better able to identify pain points and provide targeted solutions that bring peace of mind. And you will be able to track your success with actual data gathered in real time, so that your efforts are tracked. Everything within HubSpot is measurable and HubSpot makes it easy to gather and analyze the information that matters to you most.
MPWRSource Co-Founder and Chief Marketing Officer, Tiffany Joy Greene, M.B.A., says, “Data is needed to run a successful, evolving, and thriving business, and HubSpot serves as a single source of truth. Businesses rely on an entire stack of tools they use to sell, market, communicate, and manage, but with HubSpot we can use one CRM platform that houses all of the tools, including Sales Hub, Marketing Hub, Service Hub, CMS Hub, and Service Hub. Everything communicates seamlessly together, allowing us to to make HubSpot our home for data organization, management, and accessibility.”