CONTENT IS KING

Content Marketing is MPWRSource’s bread and butter strategy when it comes to helping its clients boost their market share. Traditional marketing, or Outbound Marketing, is not as effective as it once was. It interrupts your audience’s day with “Look at me” messages about products and services. Our well-developed Content Marketing strategies attract and engage your target audience through content pieces that are educational, informational, relatable, and human. Its goal is to promote relationships whereby your business can meet needs, versus just hoping to land the simple sale and move on.

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use your words

Blogging is an effective way to build brand awareness, while providing relevant and useful information to your target audience. It helps boost your SEO (Search Engine Optimization), develop and strengthen relationships with existing and new customers, establish your business as a trustworthy authority, and provides an easy opportunity for others to share the link to your blog and website. Essentially, blogging is virtually a must to establish yourself as an expert in your field. At MPWRSource, we can help you come up with a blogging strategy utilizing effective keywords, guide you to write those blogs and help bring out the writer in you, or even craft engaging content for your blog.

influence and inspire

Social media marketing can be overwhelming for businesses, but it can and should be an integral part of your organization’s larger inbound marketing strategy. In Q1 of 2020, Facebook had 2.6 billion monthly users. B2B’s social media channel, LinkedIn, had 160 million users. So no matter your audience, they are on-line. And listening. But with so many opportunities to engage and post, it can feel as though you’re just standing on a street corner yelling to the masses. There are ways to make sure you’re on the correct track with social media marketing. From content strategy to memes (our personal favorite) to PPC ads, the MPWRSource Squad has got you covered.

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timely content direct to their inbox

Email marketing is essential for small businesses. Email marketing is the most effective means of digital marketing by a landslide, and it gives you the biggest bang for your buck. MPWRSource can help you come up with an email marketing strategy, design custom email templates, and implement email marketing not just to push product or communicate service interruptions, but as a way to enrich your relationship with your customers.

but don't just take our word for it,

we've got the stats to prove it

90%

90% of people from every demographic
are on email

4400%

Data shows it has the greatest return on investment to the tune of 4400%

44$

Every dollar spent on email marketing,
you stand to earn $44.

50%

Over 50% of people state that marketing
emails influence their buying decisions.

level up your communications

While every crisis isn’t pandemic in nature, it is always important to make sure you have effective communications plans in place. After all, it is not just what you say that matters, but how you say it. MPWRSource can help you develop communication plans, both internal and external, that ensure your employees and clients are in the know. We can help you make sure that no matter whether it is a crisis or simply day-to-day operations, your communications are appropriate, prompt, and informative.